In the past, the circumstances surrounding the distribution of music were so complicated such that it was close to impossible for a little-known artist to get its music to the fans without the use of the expensive middlemen and brokers. In most cases, these middlemen and brokers would benefit to the chagrin of the original producers and composer of the song. Now, this is a thing of the past, thanks to the online music distribution.
What is it about?
Music distribution is all about creating a link between the finished record and the future fans. It should form part of the overall strategy of promoting your music. In other words, it takes the place of the traditional music distributors, who you could not sell music without. As it operates online, it offers a platform where you can easily and affordably reach all the fans out there. The modern smart distribution will help grow the much-needed visibility online. It will get your music to the ears of your fans. Most importantly, it will ensure the music that you do pays you well!
How it works:
In the past, music distributors used to distribute music by getting the records into labels and stores so the fans could buy these records through promotion. This was their source of income and so they used to take some percentage as commission out of the revenue gained from the sales. The modern concept of online distribution is still built around that ideas. However, it has been adapted to suit the modern trend where people prefer listening to music online and downloading it there instead of buying CDs and DVDs. The past concept of music distribution was not favorable to young artists who are not established and seeking to get their music to the fans who are probably hearing about them for the first time.
Why it makes sense to use the service:
As an artist, although you do the music to entertain, you expect to get the maximum returns from it. The concept of distributing online music online has removed the middlemen from that arrangement, and this means you will get 100% of the royalties when you get your new indie music online through the right music distribution platform.
Choosing the right platform:
There are various music distribution platforms out there but the benefits they offer vary. You should review these features and reputation of the platform before hiring them to distribute the music. Know the charges and terms and conditions of service before you sign the contract. Know what is expected of you, and the duties and obligations of the music distributor. Negotiate the charges and payments upfront and know how much you will earn from the music sales through the distribution platform.