The average conversion rate on AdWords is around 3% if you are getting this, it is quite good. However, some marketers make it up to 5% conversion and 10% also. Surely, AdWords is not a cakewalk. Every AdWords expert struggles to get the most out of the invested amount. Hence they get ready to invest another amount of dollars to achieve higher conversion. Soon this becomes the vicious loop for you.
Google has revolutionized digital marketing and given immense opportunities to various brands through its seamless features and doing an excellent job. Google advertisements are becoming more advanced apart from being a default search engine for almost every PC. Such concrete dominance in the market makes it obvious that we make use of their keywords. Thus, consulting a professional or an expert will helps you reach out to your audiences. Such Google AdWords experts are very well aware of Google ads and carry out processes like targeting, optimization and negative keywords. In order to get the desired ROI for your brand, you must succeed in the digital race with the latest updates and developments in the field of digital marketing. This is one of the most important aspects of getting your brand among the users. You can choose to assign this task to an efficient digital marketing expert who can help you get the desired results and eventually change the landscape of your profits to new heights and produce a history of delivering successful campaigns.
No matter how much energy you put into your business, if you don’t hunt for a solution, the condition will never improve. A Google AdWords expert can put all her energy in making ads and targeting but the rest of the work is at your end. Wait rest of work means? To know about it go through these points.
Despite putting all efforts if you don’t get desired results, it is time to decrease CPC. As you know CPC or cost-per-click is a cost that you pay to a search engine whenever there is a click on your ad. However, conversion depends on many factors and the most important one is your website. Is your site friendly to all devices that are commonly used? If your site is running slow or not opening on mobile, you are losing more than 70% of conversion. So, you need to make sure that your site is device friendly. A bad experience of your site will also affect your quality score about which you will learn later in this article.
Speed of your site
You know that if your site doesn’t load in 3 secs, users jump to another. Yes, it is about attention span. Many digital marketing experts say that the load time of a site should be as good as possible. Otherwise, you unnecessarily pay the cost because users click on the link and jump back. So, don’t let your loading time annoy users. You can also test your site on various devices and also ask many people to open it at the same time for precise testing.
Are you tired of calling Google Ads consultant, still not getting an apt solution? Maybe you need to shift your focus on your site. If users are not able to navigate easily, they are far away from conversion. When users land to your site, they are at the starting point of the conversion funnel. Ideally, the journey should be seamless for users. They should find options easily and navigate to reach their desired product/service. If they don’t do so despite coming to your site, here is a problem.
Choice paralysis is also a problem when users quit your site out of confusion. You need to take care of that too.
Quality score aids in improving your rank on SERP without putting much in bidding. Improvement in quality score depends on various factors. Ad relevancy, keywords relevancy, previous performance, click-through rate, landing page quality.
Quality score must be your priority now as all the factors are interconnected, you can start with the optimization of the website.