Pay per click is a common practice for e-commerce business. People have changed their way of shopping. We like to search for things on the search engine. Our intend could vary from buying things to collecting information. Whether you need to buy a skincare product or any electronic item, we like to search for it.
Now PPC is a tactical thing that helps your business to grow. The number of visitors that you can get organically is different than get by a digital marketing expert. This is because a digital marketer plays with a certain marketing strategy digitally.
Keywords play a major role in an e-commerce strategy. Long term keywords tend to connect better. If you are a start-up, bidding on short-tail keywords could be risky for you. There are other established businesses in the market and your ad may not pop up on the first page due to this.
People who are close to buying things use long term keywords. For instance, there is a difference in keywords- top for women and a red color sleeveless top for women. The latter shows the buying intention of the user.
- Landing Page Design
As people will fall on your landing page, it should be clear and specific. It should sound professional to users. It must have relevant information regarding products or services. Your landing page should speak on your behalf. Include contact number and address on the top and bottom of the page. In the nutshell, your landing page must have authenticity.
As soon as a visitor comes to your website, he should be clear about you. Our attention span is about 3 sec. So, within the span of 3 sec, everything must be clear in the head of the user.
Businesses often end up wasting money because they don’t prepare their website to receive traffic. It is not able to handle traffic all of a sudden. So prepare your site in advance for this situation because anyhow traffic is going to increase.
- Include Keywords in Ads
Don’t forget to include keywords in your ads. While providing an offer or discount, including relevant keywords is a good practice because it creates connectivity. The probability of their purchasing that product increases.
- Keyword Targeting at Local Level
Bidding for competitive keywords is a waste of money and time. As there are a lot of competitors out there and you don’t want to be lost among them. It is better to keep your targeting preference at the local level. As at the local level, there are more chances of you to grab attention.
PPC for an e-commerce business is an apt marketing tool that helps you to have a foothold in the market. Now it’s your call to hire either an in-house PPC expert or want a PPC consultant. But the point is to manage PPC professionally.
Digital advertising is not a one pit fit all approach. Things can vary from niche to niche. Tools may be the same but targeting strategies vary a lot. For an e-commerce business, you need to make sure that the purchasing power of the customer remains smooth.