Live streaming is trending in the current digital era and helping many brands and businesses to leverage. It has become an integral part of digital marketing and the most powerful and important tool for digital marketers. Whether a new brand wants to establish itself in the strategic marketing dynamics or an existing brand wants to change its positioning, live streaming serves all. Periscope live stream makes it easy for brands and businesses to expand their reach globally and boost sales leads.
Periscope is the first app to introduce periscope live streaming way back in 2014. Later periscope joined hands and is owned and well-integrated with twitter since 2015. It allows periscope live stream to be shared with Twitter followers, thereby reaching a wider segment of audiences globally. Periscope broadcast that is shared on twitter helps in attracting more niche audience base, thereby expanding the brand’s reach. Twitter followers are notified once you start with your periscope broadcast.
Periscope live video streaming allows the audience to explore the videos that are being broadcasted in other parts of the world through a map feature. Periscope live stream is saved automatically for a 24-hour duration which allows the audience to view it later, who missed the periscope live stream due to hectic schedules. Periscope broadcast can even be saved for keeping a record of live video content once it expires after a given timeline.
Periscope live video streaming is used by a large number of brands and businesses for broadcasting a brand event, product demonstrations, behind the scenes, etc. It allows the audience to interact directly with its customers through real-time commenting or show appreciation by adding hearts to the periscope live stream.
But sometimes you may only want a particular set of audience to view your live stream.
Some brands or businesses require private live streaming and would like to restrict a particular set of audiences. You can opt to make your periscope live video streaming private by only allowing a particular set of audiences to have access to your Periscope live stream.
You can simply create private live streaming via Periscope directly from a smartphone or PC. It allows you to interact with your audience directly through real-time commenting.
Let’s understand how to do private live streaming via Periscope:
1. Firstly download Periscope app to create an account
If you want to do private live streaming via periscope, firstly you need to download an app to your smartphone or PC. Make an account on periscope if you don’t have one. For a periscope live stream, you need to have a twitter account, if you don’t have, create one. You can simply start your periscope broadcast by logging in with a Twitter account as periscope is well integrated with Twitter.
2. Activate the camera for periscope live video streaming
Tapping the camera icon for activating is the next step in the process. The camera icon is present on the bottom menu of the dashboard screen. Once you tap on it, the camera window opens but your periscope broadcast is yet not processed. Since you want your periscope live stream to be private setting some parameters are a must for private live streaming. You can even opt for an external camera to give your audience a better viewing experience.
3. Add an attractive description to your periscope live stream
You can now add an attractive description to your periscope live stream with appropriate keywords. It will give better results in SEO rankings. Video description of periscope broadcast that consists of right keywords and hashtags hit high in SEO rankings and catch audience sight quite quickly.
4. Set your privacy settings to make your periscope broadcast private
Making your periscope live stream private is the first step towards private live streaming via Periscope. Once you are done with writing the video description for periscope broadcast, you may look for a toolbar that consists of few options for broadcast configuration. All broadcasts are generally by default set to the public, which allows a large audience base to tune in live at the time of periscope broadcast. Change the settings manually for private live streaming and tap on the padlock/lock icon. It will allow only a specific set of audience to view the periscope live stream whom you give access too.
5. Invite people to view private periscope broadcast
Now, it’s time to select and invite the audience you want to view your private live streaming. Once you click on the padlock for a private broadcast on periscope live video streaming, a screen appears which allows you to list the particular set of people you want to give access to your periscope live stream. Tap on the names from your contact list or friend list you wish to invite. The selected names will be displayed below the “Invite Friends to Periscope” option.
6. Hit the broadcast button to start your private periscope broadcast
The final step before starting private live streaming via periscope is to hit the broadcast button. By now you are done with all the necessary settings for a private periscope broadcast. Click on the “Start Broadcast” button which pops up in red color and is placed below the toolbar. Now you are live on Periscope, adjust the camera accordingly.
Periscope live video streaming will allow you to select a specific set of the audience from around the globe to access private periscope broadcast.