Those days are nothing but history when Instagram was another name under the social media channel and used for sharing photos. At present, IG is determined to be one fastest growing social media apps for marketing and building brands. It has become a major part of life, mainly for online businesses. There are ways for you to uncover some of the awesome IG tips, designed for the marketing needs for sure.
You will be amazed to know that IG has already reached the milestone of over a billion active users per month. Every day, more than 95 million photos are well shared on this app and it is hard for you to ignore these facts. Marketers were the one to use IG as prime place for reaching out the right audiences effectively and then get to establish one positive brand reputation. Everyone these days know ways to create the IG account. However, the main question is whether the business will become successful on IG or not. Even if it does, how will that work? Always remember that only a well-thought out marketing strategy and stronger brand identity will help you get real-world results.
Killer IG profile is all that you need:
If you are planning to use IG as a proper marketing tool, you might have to work your way out to create one great presence on the IG, mainly when it is associated with the smaller brands. You might always have to get a clearer idea of who you are in reality or the brand is to some of the new followers.
- A proper bio is likely to work as an elevator pitch. Make sure to include all the essentials about you and what you plan to do.
- Moreover, you are always asked to use the target caption verbs and keywords to just help people get to you. The SE based ranking keyword research tool is likely to help you find some of the top performing phrases and keywords.
- For example, the founder of the Founder magazine would like to focus more towards the topic of brand, success and even posting informative content for some of the young startup business owners and founders on regular basis.
- In the said bio, you are asked to include the link information of landing page for helping to increase conversions and even e-commerce site. If you ever make plans to add hashtags or profile usernames to the bio, they might become clickable.
- Just as an example, you can always use a personal profile for promoting business profile on the IG. Moreover, you can easily let others known where you are currently employed by sharing the username of the company.
- Always try to make it rather simple for some of the new visitors, willing to capture contact information or just find the location. You can further try to add key contact details to the IG bio like address, email, phone number and more.
- Remember to include the best collections of all the highlights of the Instagram Stories. It is also another amazing way to tell more and everything about the brand with some new followers than what you might have added in the IG bio. Get some more ideas from Gramista right now.
- For example, you have FirasKittaneh, who uses IG Stories based Highlights for sharing daily activities, workout routines and some of the best travel tips. They are ready to help you just showcase best content that you want the users to see immediately on the page.
Moreover, the profile picture will definitely matter a lot. It is always the first ever thing that the new visitors will see right before reading the bio or going through your posts. This picture will be the one to help you define right as a person and will work on the reputation. It can further be used for evoking emotions. So, working on the right profile picture which is well in-focus and of premium quality is a must.
Heading towards different types of content out there:
Good content proves to be the major key to IG marketing success. Always try to keep one eye close on the engagement based content and without focusing towards the promotional one. So, take your chances and try experimenting with various forms of contents. You can always use a proper mixture of the photos, videos and texts, carousel feature, and even the before and after picture sequence in just a slideshow post, or you might get the chance of showcasing popular items in various pictures.
- The “Spot the Differences” posts are too cool to be true and likely going to help visitors spend some time on your site. It is a great way to grab their attention and make them locked up with your content.
- Such types of contents are perfect, unique and also an easy fun way to focus on brand without sounding much of self-promotional and will further help in improving the engagement quotient.
- You can check out the example post from pula Norris to get an idea of such “spot the differences” posts out there on IG.
Using some of the best content types on Instagram will help in maximizing the organic reach and might help you to end up with more engagement with the brand on IG for sure.
Time to create mind-boggling videos:
As you might know, IG happens to be a great visual medium. However, sharing video can easily help in attracting 3 times more inbound links when compared to written posts. You cannot just afford to miss this chance for generating traffic, increasing the followers’ count on the business profile and growing the IG presence of your dream. On the other hand, IG comprises of super friendly and easy editing features to create shareable and fun videos.
Just be sure to go through all the available options and then end up with the tips right now. You will surely need it. Make sure to learn more about the tips with proper examples for a better understanding.